Custom Website Development, Branding, and Social Media Strategy Consulting for Just Property Planning
Client Overview: Just Property Planning (JPP), a respected planning consultancy based in London, recognised the need to modernise its brand and online presence. Their existing website was not effectively communicating their expertise or displaying their extensive portfolio of projects where they had succeeded in gaining planning permission. To address this, they engaged Websites Fast to revitalise their brand identity and create a more engaging, user-friendly website that aligns with industry standards and better represents the high quality of their services.
Brand Identity Redesign: The project began with a comprehensive overhaul of JPP’s brand identity. Central to this was the creation of a new logo that encapsulates the essence of Just Property Planning. The logo design process was meticulous, involving multiple iterations to ensure it reflected the company’s core values and professional image. The finalised logo became the cornerstone of a detailed brand book, which established consistent colour schemes, typography, and design guidelines. This brand book is now the standard for all JPP’s media and marketing materials, ensuring a cohesive and professional appearance across all platforms.
Website Development: With the brand identity solidified, the next phase was the development of a new website. An in-depth analysis of competitors was conducted to identify opportunities for JPP to differentiate itself in the market. The outcome was a visually striking, responsive website designed to be both aesthetically pleasing and highly functional. The site is optimised for user engagement, with intuitive navigation that encourages visitors to explore JPP’s range of services. Key features include clear service offerings, easy access to case studies, and an integrated document management system that showcases JPP’s expertise, particularly their successful projects in gaining planning permission.
Enhancing Online Presence: To further bolster JPP’s online presence, Websites Fast also established a Google Business page for the consultancy. This addition has already begun to yield positive results, with satisfied clients leaving glowing reviews. These reviews not only enhance JPP’s online reputation but also serve as testimonials to their high level of service and expertise.
Future Plans: Looking ahead, there are plans to extend JPP’s brand identity and ethos across social media platforms. This will involve the development of a strategic social media campaign aimed at supporting and driving traffic to the new website. By leveraging social media, JPP intends to further engage with their audience, showcase their successes in planning consultancy, and solidify their position as a leader in their field by providing value to prospective customers.
Outcome: The collaboration between Just Property Planning and Websites Fast has successfully positioned JPP as a leader in their field. The refreshed brand identity and the modern, user-centric website have attracted more clients and effectively communicate JPP’s dedication to providing exceptional service. The new online presence aligns perfectly with the consultancy’s commitment to excellence, ensuring they stand out in a competitive market.
Visit Just Property Planning to explore the site.