Custom Website Development, Branding, and Social Media Strategy Consulting for Raising Eagles Nursery in Grays Essex

Introduction to Collaboration
Over the past year, I’ve been working with Raising Eagles, a new Montessori nursery in Essex, helping them build a strong brand and online presence. From the outset, my clients were a delight to collaborate with. Our journey began with the creation of a distinctive logo featuring both an eagle and a scroll, symbolising their unique vision.

Developing a Responsive Website
The shift towards mobile internet usage made it crucial to design and develop a responsive website. We ensured the website was accessible and functional across all devices, including mobile phones, desktops, and tablets. The site includes clear calls to action to facilitate easy parent enrolment and detailed educational content about the Montessori method. To increase awareness of this lesser-known educational approach, we also launched an extensive awareness campaign.

Enhancing Local Visibility
To boost local visibility, we established a Google Business page, significantly enhancing their local SEO. This strategy attracted more parents and improved their online presence without initial marketing expenses. Our promotional efforts, including designing leaflets, creating billboards, and producing branded materials such as staff t-shirts and student bags, have been instrumental in driving interest and generating positive feedback.

Two-Month Digital Campaign
In addition to the branding and website development, we launched a focused two-month digital campaign across all major social media platforms. This campaign included the creation and editing of engaging video content tailored to appeal to prospective parents. We managed all aspects of social media, from content creation to scheduling posts, ensuring consistency in the nursery’s messaging. The campaign was a success, resulting in a substantial increase in engagement metrics:

• 167 new followers across platforms
• 20.7K impressions, with 14.8K coming from Instagram alone
• 842 interactions on posts, with the majority driven by Instagram and the Google Business Profile

Building a Platform for Future Growth
One of our most significant achievements was providing Raising Eagles with a robust platform for future growth. This platform ensures they maintain a consistent brand identity, regardless of how many nurseries they expand to across the country. Their website is designed to scale, and their social media presence is well-established to support ongoing growth.

Celebrating the Grand Opening
The grand opening event, which featured the Deputy Mayor, was a resounding success. It not only celebrated the nursery’s launch but also resulted in a surge of new parent sign-ups.

Looking Forward
My clients have done an amazing job with their nursery over the past year, and I look forward to continuing our collaboration as they expand and grow. Moving forward, our focus will be on continuing to generate leads and expanding awareness about Montessori education to further support Raising Eagles’ success.

Visit Raising Eagles to explore the site and see our work in action.